Cumulus Collective / 01: What It Means to Join

For the people who never switched to hot.

Cumulus Collective / 01 is a gathering of the Always Cold community, created to celebrate the Cumulus Target launch this Fall. Across three weekends this October and November, the Cumulus Airstream, our mobile cold brew café, parks outside Target in Linden, NJ for anyone who drinks cold coffee year-round, or wants to start.

What Is Cumulus Collective / 01?

Cumulus Collective / 01 is where Always Cold stops being a tagline and becomes a crowd. It’s the first edition of a community built around one simple stance: cold coffee isn’t a summer thing. The “/ 01” is a promise that it’s only the beginning.

You can find it at the Cumulus Airstream, at Target stores and on Target.com, and right here at cumuluscoffee.com.

Why a Collective, and Why Now

Cold coffee drinkers have never needed a season to tell them what to order. They’ve been ordering cold all year long, mostly on their own. Cumulus Collective / 01 is what happens when they show up in the same place.

"Cold coffee drinkers don't stop drinking cold coffee just because the temperature drops." — Mesh Gelman, Founder & CEO, Cumulus Coffee

Fall is when the coffee world tells cold coffee to go home, so it’s exactly when we decided to show up. As Cumulus lands at Target (read the announcement), Cumulus Collective / 01 brings the cold coffee crowd together outdoors through October and November, no ice needed. For the full case behind the idea, read Why Cumulus Is Always Cold.

Visit the Cumulus Airstream in NJ

When: October 24 & 25, November 7 & 8, and November 14 & 15

Where: Outside Target at Aviation Plaza, 621 W Edgar Rd, Linden, NJ 07036 - October 24 & 25

Outside Target at Glenwood Green, 800 Schulmeister Rd, Old Bridge, NJ 08857 - November 7 & 8

• Taste it. Sample Cumulus signatures like the Cinnamon Oat Latte and nitro cold brew.
• Meet the team. Hang out with the people behind the only machine made exclusively for cold coffee.
• Take something cold home. Grab limited-edition Always Cold merch and get in on Cumulus Machine giveaways, exclusive to Collective / 01.

How to Join the Cumulus Collective / 01

There’s no application. If you drink cold coffee in November, you’re already in. Come find us at the Airstream, follow @cumuluscoffeeco for where we pop up next, and sign up for our newsletter for drops and the next edition of the collective.

Can’t make it to Linden? Make the Cinnamon Oat Latte at home: find the Cumulus Machine and Target-exclusive Ritual Medium bundles at a Target near you with our store locator, or order on Target.com with nationwide shipping.

Cumulus Collective / 01 FAQs

What is Cumulus Collective / 01?

Cumulus Collective / 01 is the first in-person gathering of the Always Cold community, celebrating the Cumulus Target launch this Fall with the Cumulus Airstream in New Jersey.

Where is the Cumulus Airstream?

For Collective / 01, the Cumulus Airstream will be outside Target at Aviation Plaza, 621 W Edgar Rd, Linden, NJ, on October 24 and 25, and Outside Target at Glenwood Green, 800 Schulmeister Rd, Old Bridge, NJ on November 7 and 8, and November 14 and 15, from 11 AM to 3 PM. Follow @cumuluscoffeeco for future stops.

What can I do at the Cumulus Airstream?

Visitors to the Cumulus Airstream can sample signature drinks like the Cinnamon Oat Latte and nitro cold brew, meet the Cumulus team, and pick up limited-edition Always Cold merch.

Can I buy the Cumulus Machine at Target?

Yes. As part of the Cumulus Target launch, the Cumulus Machine and Target-exclusive Ritual Medium bundles are available at participating Target stores and on Target.com.

See You at the Airstream

Cold coffee isn’t seasonal, and neither is the collective. Meet us in New Jersey any of our three weekends this October and November, or find Cumulus at a Target near you.